Marketplace Operations & Advertising Coordinator
Job Summary
The Marketplace Operations and Advertising Coordinator is responsible for managing and
growing the company’s presence across key eCommerce marketplaces while driving
marketing performance, data insights, and strategic expansion. This role blends
marketplace operations, marketing, analytics, and cross-functional project work
to support revenue growth and brand visibility.
Duties & Responsibilities
Marketplaces Management & Marketing :
o Manage
product listings, content, pricing, and promotions on assigned marketplaces
(e.g., Amazon, Walmart, Best Buy, eBay, Target, Newegg).
o Optimize
product pages (SEO, keywords, images, A+ content) to improve visibility and
conversion rates.
o Plan and
execute marketplace-specific marketing campaigns (sponsored ads, deals,
seasonal promos).
o Monitor
marketplace compliance, policies, and performance metrics.
Develop and manage bundled product offerings to increase average order value
(AOV).
o Collaborate
with product and inventory teams to identify bundling opportunities. Prevent overselling, stock
discrepancies, and listing errors
o Test and
optimize bundle performance across platforms.
o Identify
and evaluate new marketplace opportunities (domestic and international).
o Support
launches on new platforms and regions (e.g., U.S., Canada).
o Develop
go-to-market strategies for expansion initiatives.
o Support
development of B2B offerings and product assortments across marketplaces
o Align
marketplace strategy with broader business goals (distribution, partnerships,
pricing).
o Manage
Marketplaces advertising strategies aligned with marketing objectives and
target audience.
o Monitor
campaigns performance and KPIs, making adjustments to optimise results.
·
Market Insights & Data Analysis:
o Conduct
competitive analysis across marketplaces.
o Track
trends in pricing, promotions, and product positioning.
o Identify
opportunities for growth, gaps in assortment, and emerging marketplace
features.
o Analyze sales performance, traffic, conversion
rates, and campaign effectiveness.
o Build
dashboards and reports to track KPIs across channels.
o Provide
actionable insights to improve performance and inform strategy.
Projects: Tools & Process Streamlining:
o Identify
and implement new tools to improve marketplace efficiency (listing tools,
analytics platforms, automation).
o Streamline
workflows across listing management, reporting, and campaign execution.
o Support
cross-functional projects to improve operational scalability.
Requirements
o Required
- Experience in eCommerce,
marketplace management, & ads marketing management. - 1-2 years of hand-on
experience on Marketplaces environment. - Ability to work
cross-functionally in a fast-paced environment. - Extremely detail-oriented,
process-driven, and highly organized, with a focus on continuous improvement.
o Preferred
- Strong analytical skills
with experience in Excel, dashboards, or BI tools. - Familiarity with
marketplace advertising platforms. - Experience on eCommerce tools
such as Shopify, Helium 10, Perpetua, or similar tools - Detail-oriented with strong
project management skills.
Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Please note that we use AI tools as part of our recruitment process to enhance efficiency and improve candidate experience.