Reporting to the Senior Marketing Manager, the Senior Product Marketing Specialist will be a strategic thinker responsible for developing strategy, planning, implementing, and executing all activities related to product launch and post launch marketing. The ideal candidate will possess strong organizational skills, demonstrating the ability to construct comprehensive critical paths and workback schedules to meet essential marketing deadlines.

A successful candidate will exhibit a creative flair, contributing to the development of product positioning, and translating technical product specifications into consumer-centric benefits. This includes working closely with product managers to ensure the technical advantages of the product are effectively translated and conveyed to consumers through various marketing channels.

In this role, active involvement in Product Gating and leadership in Go-To-Market Meetings for key product launches will be essential to keep all stakeholders informed about marketing direction and plans, ensuring activities stay on track. The successful candidate will be a collaborative team player, demonstrating the ability to lead projects while coordinating seamlessly with various departments.

Furthermore, the Senior Product Marketing Specialist should possess a genuine enjoyment and passion for the product and technology. Additionally, they will be tasked with building brand awareness and equity in the smart security category while showcasing strong storytelling skills through marketing creatives.

Duties & Responsibilities:

Product Marketing:

• Develop product launch marketing strategy and briefs for new product launches across all paid and organic marketing channels.
• Direct and assist with creative development, including content, marketing material, and key messaging.
• Work cross-functionally with other departments for product testing, usability, and information for the development of marketing material and written usability analysis.
• Collaborate with product teams to identify unique selling points and provide directions for marketing creative development to internal and external designers and copywriters.
• Manage product samples for marketing use and track all sample execution.
• Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
• Benchmark competitors and market leaders, applying best practices into our product marketing campaigns.
• Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
• Assist with content across Lorex’s website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
• Collaborate with development sessions for the creation of product identities, slogans, and creative appeal.
• Lead Go-To-Market Meetings and prepare tracking documentation to keep all stakeholders informed.
• Conduct research on competitor’s channels, including product advertising, websites, models, and other related activities, and report findings and market trends.
• Attend/represent Marketing department in the Product Gating meetings.
• Present the idea, progress, and postmortem throughout the launch marketing process.
• Manage DAM (Digital Asset Management) solution for effective utilization across the organization.
• Complete product training modules for retail sales and on-floor staff, such as EPK training.

Content Marketing:

Responsible for creating enhanced branded content for multiple channels such as Retail channels through Syndigo and Amazon.

• Participate in content and positioning development sessions and develop creative for use across omni-channels.
• Execute comprehensive media campaigns across multiple platforms, including social, web, PR, and retail channels.
• Identify and respond to content gaps to support sales and marketing campaigns.
• Collaborate with Social Media and Video Production team in conceptualizing, creating, and executing social media and video content aligned with product launches and key promotions.
• Assist with product logistics for review units for Public Relations reviews and articles.
• Write and assist with product-related video content such as How To, installation and technical videos.

Project Management:

Track multiple projects and report on project status.

• Create and own marketing work-back schedules, critical paths, and media schedules for product launches and campaign execution.
• Assist with execution elements of company branding and marketing plans.
• Create strong processes and demonstrate effective project management skills to drive execution cross-functionally.
• Schedule the creative team, organize project priority, and maintain a creative calendar.
• Review and ensure incoming creative requests are submitted with all necessary info, assets, and adhere to the content process.
• Ensure proper deadlines are provided and efficiently communicate priority levels.
• Implement effective project management tools and leverage content platforms for strategic execution and project management.
• General administrative duties and organization of projects.

Retail Marketing:

Assist with executing deliverables for key retail roll-outs.

• Assist with the execution of retail point of purchase deliverables and ensure accuracy of messaging, specifications, and branding.
• Ensure merchandising and sales teams are informed and up to date of product positioning, messaging and creative direction.
• Work with Sales on additional brand and product elements to assist with product pitch documents and presentations.
• Assist with sourcing partners that understand Lorex's business and strive to achieve top-tier customer service and drive sales growth.

Knowledge, Skills and Abilities (KSAs)

• University business or marketing undergraduate degree
• Strong English writing skills
• Strong project management skills
• Highly organized and detail-oriented
• Excellent verbal skills including meeting facilitation, presentations, and employee communication
• Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution
• Ability to quickly shift priorities and focus based on changing business needs

Background Experiences

• Minimum of 5 years of product marketing and project management experience
• Proven experience creating and executing product launches
• Proven Project Management experience (PMP would be considered an advantage)
• Experience in consumer electronics is considered an asset
• Experience with content management tools and content syndication platforms such as:

Hands on management and creation of syndicated digital content on Syndigo platform; creation of enhanced rich media for key retail channels

Experience with designing Amazon content

Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities

On-going content optimization across all platforms on a regular basis

Proven experience in Retail and eCommerce

Experience in both direct to consumer (B2C) and business to business (B2B) marketing

Experience in managing marketing and creative agencies

Experience in managing paid and organic advertising

Competency Profile

Ability to effectively interact with senior management, customers, sales associates

Ability to deliver high quality documentation paying attention to detail

Ability to manage multiple projects and coordinate with different departments

Ability to be a team player and resilient while being able to adapt to a variety of different situations

Ability to be creative, receive feedback, and complete tasks with a can-do attitude

Possess a technical aptitude and distill complex inputs into actionable plans

Highly organized and strong project, people management and collaboration skills

Empower, manage, train, develop and inspire direct reports, contributing to a positive morale and team momentum

Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines

Ability to travel to on-site locations for marketing video shoots and photo shoots

Ability to execute physical requirements and production for video shoots and sample management such as, lift product boxes and using equipment such as drill, hammer, ladder and other tools and other props

The Senior Financial Analyst is responsible for providing insightful analysis and recommendations to influence initiatives in the business and play a key role in the annual operating budget, forecasting and multi-year planning process and will support programs and the Leadership team by providing evidence based-analysis for effective decision-making.

Duties & Responsibilities:

• Analyze and present trends in key performance indicators including all areas of revenue, cost of sales, expenses and capital expenditures
• Support continued development of Budgeting, Financial Forecasting, Operating Plan and Modeling tools
• Implement and work with a Business Intelligence Tool and Dashboard reports
• Develop financial models and analyses to support strategic initiatives
• Analyze complex financial information and reports to provide accurate and timely financial recommendations to management for decision making purposes
• Translates raw data into meaningful dashboards, trends, reports and strategic recommendations to enable evidence based decision making with regards to financial, operational and complement data.
• Prepare a monthly reporting package that includes key financial information, comprehensive Key Performance Indicator (KPI) reporting, operational Dashboard reporting, analysis of key performance drivers and business trends, actual versus budget variances, and comprehensive executive level explanations of differences.
• Benchmark program against industry peers. Identify and analyze savings opportunities.
• Responsible for maintaining corporate scorecards
• Support other functional projects such as customs & tax compliance.

Knowledge, Skills and Abilities (KSAs)

Bachelor's Degree or above in Business, Accounting, Finance or Statistics

Good knowledge of IFRS

Advanced knowledge in Excel and BI tools

Strong analytical and problem-solving abilities

Detail-oriented with strong organizational skills and ability to multi-task, prioritize and meet deadlines

Superior communication skills (oral and written) and interpersonal skills

Positive attitude with an orientation for growth and learning

Competency Profile

Self-motivated and pro-active, with respect to both managing workload and professional development

Ability to work in a dynamic, complex, fast-paced environment, to adapt quickly, problem-solve and to manage changing priorities

Ability to think creatively

Ability to follow policies and procedures; Complete administrative tasks correctly and on time; support organization's goals and values; Benefit organization through outside activities; Support affirmative action and respects diversity

Ability to demonstrate accuracy and thoroughness; Look for ways to improve and promote quality; Apply feedback to improve performance; Monitors own work to ensure quality

Background Experiences

4+ years of relevant business / financial analysis experience with progressive roles and responsibilities

Ability to work with a large dataset

Strong excel skills including VLOOKUP and pivot tables

Extensive experience with financial modelling and analysis techniques

Previous experience in large consumer electronics organizations and e-commerce as a Finance Analyst, would be an asset

Experience with SAP, Power BI and Shopify will be considered an asset

We are seeking for an exceptional Amazon Content Specialist to significantly uplift our product listings and boost our brand's presence on the Amazon marketplace. The perfect candidate isn't just attentive to detail and energetic; they are deeply knowledgeable about the nuances of Amazon's platform, SEO techniques, e-commerce optimization strategies, and have a flair for creative content creation and marketing. Your expertise will be vital in leveraging these competencies to enhance our product visibility, captivate potential customers, and catalyze sales growth.

You will need to demonstrate proficiency in managing Amazon Bulk Product updates via Microsoft Excel CSV, paired with a robust ability to produce engaging, high-quality content that strikes a chord with our audience. This role demands skill in crafting enticing product descriptions, designing informative and visually appealing images and graphics, and formulating strategic, keyword-dense content to boost product findability and conversion rates.

This role presents an unparalleled opportunity to deploy your content creation and marketing expertise within a collaborative setting, directly influencing the expansion and growth of our brand across Amazon and beyond. We're looking for a candidate who is not only passionate about content strategy but also skilled in navigating the intricacies of the Amazon ecosystem and driven to make a significant contribution to a team that prides itself on innovation and excellence.

Duties & Responsibilities:

· Create and optimize product listings to improve visibility, conversion rates, and overall sales performance on Amazon.

· Conduct keyword research to enhance product discoverability and ensure alignment with Amazon's search algorithms.

· Collaborate with the creative team to develop compelling visuals, including images, infographics, and videos, to enhance product listings.

· Create or edit 3D renderings, still images and videos to develop most engaging visual contents.

· Develop clear storyline for the product listing page and brand page contents.

· Ensure all visual content adheres to Amazon's guidelines and best practices.

· Implement effective SEO strategies to enhance product rankings within Amazon's search results.

· Utilize experience in Amazon Bulk Product updates using CSV to efficiently manage and update product information at scale.

· Stay informed about industry trends and conduct regular competitor analyses to identify opportunities for content improvement and differentiation.

· Conduct competitive benchmarking to ensure that the quality of our contents are ahead of our competition

· Analyze performance metrics and use data insights to refine content strategies, optimizing for maximum engagement and sales conversion.

· Coordinate with the marketing team to align product listings with broader promotional campaigns, ensuring a consistent brand message across all channels.

· Monitor and respond to customer reviews and questions on product listings, leveraging feedback to improve product offerings and content quality.

· Develop and execute A/B testing strategies for content and visuals to identify the most effective approaches for enhancing product appeal and customer engagement.

· Work closely with the supply chain and inventory management teams to ensure product content accuracy, including availability, pricing, and specifications.

· Train and mentor junior team members on Amazon platform best practices, content creation, and optimization techniques.

· Leverage Amazon's promotional tools, such as Amazon Sponsored Products and A+ Content, to increase product visibility and drive sales.

· Ensure compliance with Amazon's policies and guidelines, staying up-to-date with changes and advising the team on necessary adjustments to strategies or listings.

· Collaborate with external partners, such as influencers and third-party content creators, to enhance brand visibility and credibility on the Amazon platform.

· Utilize advanced analytics tools to track listing performance, identify trends, and make data-driven decisions that contribute to business objectives.

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience as an Amazon Content Specialist or in a similar role within e-commerce.
• In-depth knowledge of Amazon's Seller Central platform.
• Strong understanding of SEO principles and experience with keyword research tools.
• Proficiency in Amazon Bulk Product updates using CSV and Microsoft Excel.
• Proficiency in analyzing data and using analytics tools to make informed decisions.
• Proficiency in 3D rendering and video production will be considered as an asset for this role.
• Proficiency in the Adobe Suite, including Photoshop, Illustrator, and Premiere Pro, will be an asset for this role.
• Experience with A/B testing for content optimization.
• Excellent communication skills, both written and verbal.
• Detail-oriented with a focus on accuracy and quality.