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Join our team today and shape the future of security technologies to help protect the people and the things that matter most.

Lorex Careers Banner
Lorex Careers


Join our team today and shape the future of security technologies to help protect the people and the things that matter most.

Current Postings

B2B Sales Specialist

  • Full-time · Associate
  • Markham, ON (Hybrid)

Job Summary

As a B2B Sales Specialist, you will spearhead the promotion and sale of market-leading smart security cameras and solutions to businesses, installers, and integrators. Your responsibilities include identifying new business opportunities, managing inbound leads, utilizing a consultative approach to address unique security needs, and cultivating lasting relationships with key decision-makers. With a strong focus on results, you will deploy effective B2B sales strategies, oversee a robust sales pipeline, and collaborate closely with internal teams for comprehensive client solutions. The ideal candidate will boast a proven track record in B2B sales, coupled with expertise in security camera systems and surveillance technologies. Essential skills for success include excellent communication, negotiation, and presentation abilities, along with a demonstrated capacity to exceed sales targets and stay informed about industry trends.

Duties & Responsibilities:

Lead Generation and Management:

• Proactively identify and pursue new business opportunities, leveraging various channels and tools such as Zoominfo to generate leads.

• Develop and maintain a client acquisition strategy, targeting businesses, installers, and integrators interested in Lorex security cameras.

• Manage inbound sales leads and respond to their needs in a timely manner.

Client Engagement and Relationship Building:

• Utilize a consultative approach to understand client needs, providing tailored security solutions through Lorex products.

• Cultivate and nurture lasting relationships with key decision-makers, becoming the go-to resource for their security needs.

• Provide training and product education to clients, ensuring they understand the full capabilities and advantages of Lorex security solutions.

Sales Presentation and Proposal Development:

• Conduct compelling sales presentations, showcasing Lorex's offerings and demonstrating how they address client-specific security challenges.

• Prepare accurate and compelling quotations and proposals, aligning with client requirements and budget constraints.

• Skillfully negotiate terms, pricing, and contracts to secure profitable deals while ensuring client satisfaction.

Pipeline Management and Reporting:

• Effectively manage the sales pipeline in CRM, ensuring timely follow-ups, accurate forecasting, and consistent progress toward sales targets.

• Generate regular sales reports, analyzing performance metrics, and providing insights to enhance sales effectiveness.

Collaboration and Internal Communication:

• Work closely with internal teams such as marketing, product development, and technical support to deliver comprehensive client solutions.

• Gather and relay client feedback to internal teams for continuous product improvement and development.

Market Intelligence and Representation:

• Stay informed about industry trends, competitor activities, and emerging market needs to adjust sales strategies accordingly.

• Represent Lorex at industry events, conferences, and trade shows to network, generate leads, and stay updated on market developments.

Documentation and Compliance:

• Maintain accurate records of client interactions, transactions, and sales activities for reference and reporting.

• Adhere to allocated sales budgets, ensuring profitability while delivering value to clients.

• Stay informed about industry regulations and ensure all sales activities comply with legal and ethical standards.

Continuous Learning and Professional Development:

• Engage in ongoing professional development, staying abreast of industry best practices, new technologies, and Lorex product updates.

• This sequence is designed to flow logically from lead generation to continuous learning, reflecting the various stages of the B2B sales process.


Knowledge, Skills and Abilities (KSAs)

  • Strong in MS Office Suite
  • Highly developed relationship building skills over the phone and in-person
  • Excellent verbal and written communication skills
  • Strong time management, follow-up, and organizational skills
  • Networking ability to target key decision makers and build rapport quickly
  • Excellent negotiation and interpersonal skills are essential
  • Technology savvy
  • Excellent problem-solving skills
  • Goal oriented and driven to exceed expectations
  • Self-starter who wants to achieve success
  • Excellent customer service skills

Competency Profile

• Excellent product knowledge

• Customer-focused with the ability to remain calm under pressure within a continually changing environment

• Active listening skills

• Ability to identify upsell opportunities

• Able to identify customer’s needs and provide adequate solutions

• Ability to build and maintain relationships with key decision-makers.

• Results-driven with a focus on exceeding sales targets.

• Sense of urgency

• Quick learner and able to adapt to changes

Background Experiences

• Minimum 3 years experience in B2B sales and account management preferably within the security solutions industry

• Undergraduate degree in business, marketing or college diploma in a relevant field

• Experience in phone sales as well as face to face sales

• Experience in working with lead generation, CRM, and analytic tools

• Experience in sales to small businesses to large enterprises

Senior Product Marketing Specialist

  • Full-time · Associate
  • Markham, ON (Hybrid)

Job Summary

Reporting to the Senior Marketing Manager, the Senior Product Marketing Specialist will be a strategic thinker responsible for developing strategy, planning, implementing, and executing all product launch and post-launch marketing activities. The ideal candidate will possess strong organizational skills, demonstrating the ability to construct comprehensive critical paths and workback schedules to meet essential marketing deadlines.

The successful candidate will exhibit a creative flair, contributing to the development of product positioning and translating technical product specifications into consumer-centric benefits. This includes working closely with product managers to ensure the technical advantages of the product are effectively translated and conveyed to consumers through various marketing channels.

In this role, active involvement in Product Gating and leadership in Go-To-Market Meetings for crucial product launches will be essential to keep all stakeholders informed about marketing direction and plans, ensuring activities stay on track. The successful candidate will be a collaborative team player, demonstrating the ability to lead projects while coordinating seamlessly with various departments.

Furthermore, the Senior Product Marketing Specialist should possess a genuine enjoyment and passion for products and technology. Additionally, they will be tasked with building brand awareness and equity in the smart security category while showcasing strong storytelling skills through marketing creatives.

Duties & Responsibilities:

Product Marketing:

  • Develop product launch marketing strategy and briefs for new product launches across all paid and organic marketing channels.
  • Develop sales omni-channel launch marketing strategy.
  • Develop a comprehensive workback schedule and action items.
  • Direct and assist with creative development, including content, marketing material, and key messaging.
  • Work cross-functionally with other departments for product testing, usability, and information for the development of marketing material and written usability analysis.
  • Collaborate with product teams to identify unique selling points and provide directions for marketing creative development to internal and external designers and copywriters.
  • Manage product samples for marketing use.
  • Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
  • Benchmark competitors and market leaders, applying best practices to our product marketing campaigns.
  • Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
  • Assist with content across Lorex’s website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
  • Collaborate with development sessions to create product identities, slogans, and creative appeal.
  • Lead Go-To-Market meetings and prepare tracking documentation to keep all stakeholders informed.
  • Research competitor's channels, including product advertising, websites, models, and other related activities, and report findings and market trends.
  • Attend/represent the Marketing department in the Product Gating meetings.
  • Present the idea, progress, and postmortem throughout the launch marketing process.
  • Manage DAM (Digital Asset Management) solutions for effective organizational utilization.

Content Marketing:

  • Responsible for creating enhanced branded content for multiple channels, such as Retail channels through Synidgo and Amazon.
  • Participate in content and positioning development sessions and develop creative for use across omni-channels.
  • Execute comprehensive media campaigns across multiple platforms, including social, web, PR, and retail channels.
  • Identify and respond to content gaps to support sales and marketing campaigns.
  • Collaborate with the Social Media and Video Production team in conceptualizing, creating, and executing social media and video content aligned with product launches and key promotions.
  • Assist with product logistics for review units for public relations reviews and articles.

Project Management:

  • Track multiple projects and report on project status.
  • Assist with marketing work-back schedules, critical paths, and media schedules.
  • Assist with execution elements of company branding and marketing plans.
  • Create strong processes and demonstrate practical project management skills to drive execution cross-functionally.
  • Schedule the creative team, organize project priorities, and maintain a creative calendar.
  • Review and ensure incoming creative requests are submitted with all necessary information and assets and adhere to the content process.
  • Ensure proper deadlines are provided and efficiently communicate priority levels.
  • Implement effective project management tools and leverage content platforms for strategic execution and project management.
  • Complete general administrative duties and organization of projects.

Retail Marketing:

  • Assist with executing deliverables for key retail roll-outs.
  • sw00xLead the development of in-store display designs.
  • Assist in coordinating the production of in-store displays with 3rd-party vendors.
  • Assist with the execution of retail point-of-purchase deliverables and ensure the accuracy of messaging, specifications, and branding.
  • Work with Sales on additional brand and product elements to assist with product pitch documents.
  • Assist with sourcing partners that understand Lorex's business and strive to achieve top-tier customer service and drive sales growth.


Knowledge, Skills and Abilities (KSAs)

  • University business or marketing undergraduate degree
  • Strong English writing skills
  • Strong project management skills
  • Highly organized and detail-oriented
  • Excellent verbal skills, including meeting facilitation, presentations, and employee communication
  • Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution
  • Ability to quickly shift priorities and focus based on changing business needs

Background Experiences

  • Minimum of 5 years of product marketing and project management experience
  • Proven experience creating and executing product launches
  • Proven Project Management experience (PMP would be considered an advantage)
  • Experience in consumer electronics is considered an asset
  • Experience with content management tools and content syndication platforms such as:

-Hands-on management and creation of syndicated digital content on the Syndigo platform;

creation of enhanced rich media for key retail channels

-Experience with designing Amazon content

-Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities

-On-going content optimization across all platforms on a regular basis

  • Proven experience in Retail and eCommerce
  • Experience in both direct-to-consumer (B2C) and business-to-business (B2B) marketing
  • Experience in managing marketing and creative agencies
  • Experience in managing paid and organic advertising

Competency Profile

· Ability to effectively interact with senior management, customers, and sales associates

· Ability to deliver high-quality documentation, paying attention to detail

· Ability to manage multiple projects and coordinate with different departments

· Ability to be a team player and resilient while being able to adapt to a variety of different situations

· Ability to be creative, receive feedback, and complete tasks with a can-do attitude

· Possess a technical aptitude and distill complex inputs into actionable plans

· Highly organized

· Strong project, people management and collaboration skills

· Empower, manage, train, develop and inspire direct reports, contributing to positive morale and team momentum

· Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines

Senior Director, Finance

  • Full-time · Director
  • Markham, ON (Hybrid)

Job Summary

We are currently seeking an experienced Senior Director of Finance to join our team. This key Finance leadership role reports directly to the CEO, and is accountable for the financial management of Lorex legal entities in Canada, USA and UK. In this position, you will be responsible for overseeing and directing financial operations, developing strategies, and driving initiatives to ensure the company's overall financial health and growth. Working closely with senior leadership team, you will provide strategic financial guidance and play a pivotal role in enhancing financial performance and efficiency throughout the organization. You will also work directly with the Board of Directors on financial and compliance matters.

Duties & Responsibilities:

Financial Accounting and Reporting:

  • Ensure accurate and timely financial accounting and reporting in compliance with relevant accounting standards (e.g. IFRS and GAAP).
  • Oversee monthly, quarterly, and annual financial close processes.
  • Oversee reconciliation of key balance sheet GL Accounts monthly/quarterly.
  • Responsible for financial statements including note disclosure, annual reports, and any other regulatory reporting requirements.
  • Responsible for management reporting.
  • Coordinate with external auditors to facilitate the audit process and address any financial reporting matters.
  • Review the current processes and lead continuous improvement initiatives.

Internal Controls over Financial Reporting (ICFR):

  • Establish and maintain effective internal controls to ensure the integrity of financial reporting.
  • Assess and monitor internal control systems, identifying control deficiencies and implementing remediation plans.
  • Coordinate with internal and external auditors for audits and ensure compliance with Sarbanes-Oxley Act (SOX) requirements.
  • Periodic testing of system integration processes to confirm accuracy of financial information flow.

Tax and Treasury Management:

  • Oversee tax planning and compliance activities, ensuring adherence to applicable tax laws and regulations.
  • Manage relationships with external tax advisors and auditors to optimize tax strategies and minimize tax liabilities.
  • Develop and implement treasury management strategies, including cash flow forecasting, liquidity management, and risk management.
  • Manage relationships with financial institutions, third party lenders and potential investors, as needed.

Financial Planning and Analysis (FP&A):

  • Lead and oversee the financial planning and analysis process, including budgeting, forecasting, and variance analysis.
  • Provide strategic financial insights and recommendations to support decision-making and drive business performance.
  • Collaborate with department heads and executive leadership to develop financial targets and align financial plans with organizational goals.

Risk Management and Compliance:

  • Identify and assess financial risks, develop risk mitigation strategies, and implement risk management processes.
  • Stay abreast of regulatory changes and industry best practices to ensure compliance with relevant financial regulations and standards.
  • Work closely with legal and compliance teams to address financial and regulatory compliance matters.
  • Find out effective ways to minimize foreign exchange risks across legal entities in different geographical jurisdictions.

Team Leadership and Development:

  • Lead and manage the finance team, providing guidance, support, and mentorship to promote professional growth and ensure high performance.
  • Foster a collaborative and results-driven work environment, encouraging cross-functional collaboration and knowledge sharing.
  • Lead and coach direct reports: Director of Tax, Compliance, and Financial Management, Senior Manager, Financial Accounting and Financial Analysis Manager.


  • Bachelor's degree in Finance, Accounting, or a related field (advanced degree preferred)
  • MBA would be considered an advantage
  • Significant experience (10+ years) in progressively responsible finance roles, including leadership positions
  • CPA required
  • Demonstrated experience in financial accounting, reporting, and compliance, including familiarity with relevant accounting standards (e.g., GAAP, IFRS)
  • Experience in a Direct to Consumer/ e-commerce business in the Consumer Electronics or CPG industry
  • International business experience would be considered an asset
  • Strong proficiency and hands-on experience with SAP (Systems, Applications, and Products) financial modules, such as SAP Finance and Controlling (FICO)
  • Proper understanding of financial integration, automated financial information flow to ERP system from different platforms
  • Data-driven with proven expertise in financial planning, budgeting and forecasting
  • Experience with analyzing and interpreting financial data to provide actionable insights and recommendations
  • Experience with implementing enterprise systems
  • Experience specifically in the retail and e-commerce industries, with a strong understanding of inventory management principles and related financial considerations
  • Experience with cloud services and recurring revenue models would be an advantage
  • Experience with distribution and global operations
  • Public company experience or being involved in an IPO would be considered an advantage
  • Outstanding communication and presentation skills
  • Excellent analytical, reasoning and problem-solving skills
  • Excellent leadership skills with the ability to inspire and motivate teams
  • Strong communication and interpersonal skills to effectively collaborate with cross-functional teams, senior management, and external stakeholders
  • Mandarin would be considered an asset


Key Competencies


  • Builds trust and establishes rapport with diverse colleagues and customers by listening, understanding their needs, and following through on commitments.
  • Works effectively with people who have different perspectives, backgrounds and abilities while encouraging constructive dialogue and being sensitive and receptive to diverse views and opinions.
  • Builds mutually beneficial working relationships to foster a positive and inclusive culture and engages with internal and external customers and stakeholders representing a variety of interests.


· Works with others to share expertise and achieve outcomes that benefit the organization.

· Demonstrates strong communication skills to others on the team through active listening, summarizing, facilitating and "bridge building".


· Creates a shared vision by soliciting and valuing diverse input obtained from each team member on the vision of their work and the team.

· Uses a broad range of communication strategies and methods to communicate vision with enthusiasm and clarity, and to inspire confidence and generate commitment.

· Helps the team to embrace different perspectives, experiences and backgrounds by modeling positive leadership behavior and encouraging full participation.


· Proactively seeks and obtains ongoing feedback to help understand ones' own strengths and development areas to work more effectively with team/department managers/clients.

· Understands and is aware of one’s emotions and the impact these emotions may have on others.

· Reflects on feedback and lessons learned, and uses acquired knowledge in working with team members to achieve personal and professional growth.


· Ensures the timely delivery of programs, projects, and services, effectively adapting to tight deadlines and sudden changes in priorities to accomplish objectives.

· Plans for possibilities and contingencies, identifying opportunities and problems to ensure that best results are achieved.

· Recognizes and makes best use of the diverse skills, abilities, experiences of team members to achieve best outcomes.


· Takes initiative and sustained action to ensure the successful implementation of change by shifting strategic focus and embracing new ideas and building on past knowledge and success.

· Fosters a team environment where all are encouraged to think creatively and new and diverse ideas and approaches are heard, valued and considered for implementation.

· Seeks performance feedback and opportunities to invest time and effort to learn and expand knowledge to improve performance.


· Takes responsibility for clarifying the expectations of others.

· Acknowledges how personal decisions, actions and standards of performance influence work accomplishments.

· Accepts responsibility for work accomplishments.

· Recognizes changes required to achieve better results going forward.


· Identifies and evaluates unique ways to improve the organization (cost reductions, use of resources, policies/procedures, products); generating useful new ideas, approaches or techniques.


· Adheres to ethical standards and integrates Lorex values, principles and standards into practices and business transactions.

· Creates honest, trusting and successful working relationships with others inside and outside the organization and conducts all affairs with personal and professional integrity.

· Promptly addresses issues about discrimination, harassment, and unfair treatment and does not allow personal assumptions, biases and/or complaints to impact any work-related decisions in the team.

Multi-Media Specialist (Contract)

  • Full-time · Associate
  • Markham, ON (Hybrid)

Job Summary

Proudly Canadian-founded, the Lorex team across North America is committed to the design, development, and deployment of ingenious smart home security and business monitoring solutions that enhance our customers’ lifestyles and sense of well-being. We achieve this by continuing to produce innovative solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers.

Job Summary

Reporting to Senior Marketing Manager, the Multi-Media Specialist is the primary role for all steps involved, from scripting, storyboarding, filming and editing animated and video assets to be used across Lorex's online, retail, and social platforms. In addition, this role will provide secondary support for ad hoc design requests.

With a strong concentration on creating video content for retail sales channels, customer-facing promotional material and associated instructional content, social media and digital, this role will be responsible for all steps of production.

The successful candidate must have knowledge in Adobe Premiere, Aftereffects and Photoshop and excel with collaborating with third-party production companies and vendors to ensure that the department always delivers high-quality audience-appropriate videos. They will also act on feedback from reporting metrics to improve print and digital support media as needed.

Duties & Responsibilities: 


  • Working alongside Sr. Marketing Manager and third-party vendors, assist with pre-production, production, and post-production for video shoots, including all scripting, storyboarding and editing
  • Develops video concepts and treatment and, with the direction of the Sr. Marketing Manager, quotes and manages video proposals to align with the budget allocated to video projects
  • Develops ideation for video projects and assists with scripting and treatment and is capable of staging, filming and editing video projects
  • Review, track and assist in the prioritization of internal video/media needs from creative brief to delivery
  • Lead video production with logistics, set-up and execution for video projects
  • Attend planning and strategy meetings to support content development as well as company and project deliverables
  • Films and edits short videos for social media platforms for both organic and paid use
  • Creates static and motion graphics as well as animated videos for social media channels, digital ads as well as other video projects
  • Creates quick product-focused “How To” videos for social media, website and more
  • Responsible for YouTube execution and best practices for YouTube-optimized content
  • Edits footage and assists with post-production on video projects
  • Lead video production department with logistics, set-up and execution of video projects
  • In collaboration with Product Management and Marketing, produce promotional images and videos in advance of new product releases and sales events, meeting specific format and resolution standards
  • In advance of product releases and interface updates, construct instructional videos featuring in-house developed motion graphics to explain and walk through product details and set up
  • Produce a library of usable content to include video clips, security camera footage, photos, graphics, and design
  • Leads internal Technical Support Videos and is responsible for scripting, pre-production items, filming, and editing. Support videos consisting of Installation, how to Vignettes, FAQ and Step-by-Step Instructional videos
  • Create images and videos for various social media platforms
  • Collaborates with cross-functional teams to ensure promotions, product launches, and content is consistent

Social Media:

  • Supports the social media content calendar in accordance with the company's marketing strategy
  • Responsible for uploading all videos to the Lorex YouTube Channel and maintaining video library and playlists of all assets
  • Ability to create Youtube specific video content to optimize performance
  • Creates and edits static, animated and video content for all social media platforms
  • Works alongside the Social Media Coordinator to support the creation of images and videos for various social media platforms
  • Attend planning and strategy meetings to assist in content development and company and project deliverables. Contributes to the Social Media Content Calendar


Knowledge, Skills and Abilities (KSAs)

  • Work experience in video/media environment
  • Educational degree or certificate in Marketing, Film or similar work experience
  • Creative ability to take a concept into a well-finished video
  • Minimum of 1-3 years of video production experience
  • Minimum of 1-3 years of project management experience
  • Strong attention to detail
  • Excellent estimating and scheduling skills
  • Knowledgeable on video, film or TV production
  • Excellent problem-solving and conflict resolution skills
  • Experience working on and tracking multiple projects simultaneously
  • Knowledge of or experience with Adobe Creative Suite, Microsoft Office Suite, Adobe Premiere Pro, Final Cut Pro X and various digital file formats would be of benefit
  • Experience with Google Workshops to optimize content is an asset

Competency Profile

  • Ability to act quickly and respond respectfully and insightfully to customer inquiries
  • Ability to work under pressure and execute deliverables by deadline
  • Ability to work on multiple projects at the same time
  • Ability to creatively produce
  • Ability to be highly organized with a keen attention to timelines

Background Experiences

  • Creative visual ability to develop video content from concept to execution
  • Strong interpersonal skills, ability to work on multiple tasks and proven organizational and time management skills
  • Creative and innovative thinker with an ability to adapt to social media, video and technical changes and trends
  • Efficient time management skills and ability to work under tight deadlines
  • Excellent writer and editor
  • Ability to develop video content across different platforms that require other treatments
  • Ability to work in a team setting and collaborate with cross-functional teams

Come Work With Us

There's work and then there's life outside of work. This balance is incredibly important to us, which is why we offer many ways to help support all of our employees.    

Benefit Plans

RRSP matching

Vacation & Personal Days

Employee Discounts